The Indra Groups’ focused strategies for steady expansion of its core business over the immediate future have been briefly described.

Branch expansion

The group in an effort to reach out to its’ customers continuously expand to new locations across the island. New branches and showrooms are open in a vision to get closer to the customer and provide a superior service. Market surveys are in progress for the determination of the criterion. These include the customer density index of the selected locations, the general income levels, and the scope of business activities in the regions.

Human Resource Development, Organization structure and strategic functions

A Procedure of training staff members on an annual basis has been enhanced and preceded satisfactorily. The management believes that the outcome of the same will benefit the companies in both short and long term basis.

Corporate Social Responsibilities

The words social responsibility takes precedence in presenting this data on the groups’ role in CSR. The group has over the years played a leading role in financially helping charity and service organizations, crèches, schools, homes for aged and disabled, etc. to Indra group of companies CSR is conducted on moral lines and in a spirit of true caring commitment and compassion in such a manner that it is reflected in the human resource element of the company. On the longer term, the group advocates the following strategies

A value-based management approach to CSR

Ways and means of conducting towards community that is environmentally conscious

Safeguard and protection from pollution.

Enhance the quality of life of the people

Marketing Strategies
Marketing strategy will be worked out directly to reach the goals and
targets in compliance to the vision and objectives set by the promoters. The
present status of the companies has evaluated for setting initial strategies
and is subject to periodical improvements depending on the market expansion
and changes in corporate expectations. Marketing strategies are developed
with an objective of creating value to all the companies’ stakeholders.